The coveted top spot on Google is the holy grail of digital marketing. But there’s no quick fix to getting it. A variety of digital marketing strategies come together to get a business or web page to “rank” (show in the top search results) on search engines. 

Business marketing is changing faster than ever. And in today’s competitive marketplace, there is no growth without digital marketing. So yes – it is a worthwhile investment for anyone aiming for true, long-standing success in the current digital landscape.

Digital marketing companies use different tools, such as Google Analytics and Google Search Console (GSC), to track online campaign results. The overall performance of digital marketing campaigns depends on many factors.